Vaping is indeed a booming business, and you need not see the stats before you believe this. Take a walk in your street, and there is a high possibility you will spot one or two vapers.
Since vaping has been established to be a safe and better alternative to smoking, many people have made the switch. As a result, the market is rising, providing a tempting opportunity for savvy entrepreneurs.
There are, however, many things one needs to consider before starting a vape shop. Due diligence is essential to keep you on the good side of the law and avoid costly mistakes.
As a result, here are vital things to keep in mind before you start a vape business
- Be Familiar with Tobacco Laws and the NDA
Make sure you are aware of all state, city, and federal regulations. The law is constantly changing, which makes it essential to be familiar with it.
You also need to fulfill your tax obligations on smoke and vape products. It is essential not to get entangled with the IRS or tax body of your country. Some communities tax this product heavily in a bid to discourage it, while others have regulations like keeping vape shops away from Public Park or schools.
Many people still classify vape products and cigarette products the same way, so similar law applies. Some regulations to keep in mind are highlighted below.
- Check the identity for anyone below 27
- Do not offer free samples
- Include the correct health warning on every product
- Do not advertise vape products
- Products are not to be sold from a vending machine
Not complying with the laws above can result in huge penalties. You can check out detailed FDA regulations for retailers here.
- Set up Your Social Media and Website
You do not really have to sell products online before you have an online presence. However, a website is primal to the success of your vape store. A basic website will not hurt, especially if you want to sell your products online. Select a reliable eCommerce platform like Shopify and keep the design sleek and clean.
Make sure you have a profile on major social media sites. It will go a long way to help you reach various people. Your tone and branding across all social media platforms need to be consistent.
Work on your SEO to ensure that you gain maximum traffic to your online or traditional store. With this, when anyone searches for a cali bar disposable or whatever location you are, your webpage will pop up. Maintain a blog and make sure to publish regularly. It will help develop a fan base that will be loyal to your brand.
Make sure to have your business registered with Google so that it gives location-based search results to people alongside essential information like opening and closing hours, hours of operations, etc. An online presence on major review sites like TrustPilot or Yelp will also help. Also,visit vape deals.
- You Need Legal Documents
It is important to register your vape shop with the necessary federal and state agencies. With this, you can get all the necessary licenses you need to stay within the confinement of the law. This might be the toughest part, but it is worth it.
Note that the FDA hasn’t made any clear distinction between e-cigarette and tobacco. This makes it important to comply with all specifications that come with selling tobacco and vape products. As a result, you need to include any health hazard with the package and for any advertisement.
Depending on the jurisdiction of your vicinity, you might need to get extra licenses, which will vary from one place to another. Make sure to work with a lawyer familiar with the local regulations to understand the requirement of opening a vape shop in your vicinity.
- Be Strategic With Location
Like every business, your vape shop should be in a strategic location to serve your target. Your shop should be conspicuous to everyone, either passenger on foot or vehicle. If possible, consider a corner shop that everyone can easily access from different directions.
Make sure to give room to accommodate parking, as you want your customers to be as comfortable as possible. Have various points designated for people to vape.
Be strategic with the size as well. For people just starting a vape shop, you do not need a big vape shop. The organization of such will be hard alongside the added expense.
- Work with Reliable Suppliers
Make sure to find a trustworthy and reliable supplier with products that will appeal to your customers. This involves some preliminary research to ensure you get a worthy supplier that will always have products for you.
In ordering inventory, be sure to consider a niche that appeals to a maximum audience, not you alone. In other words, your vape device needs to appeal to ex-smokers, vaping enthusiasts, and others.
This comes to focusing on disposable e-cig, vaporizers, vape kits, e-cig starter kits, etc. Experienced vapers will love to find a series of vape kits that they can customize in your store. Do consider other vape accessories like batteries, mods, varieties of ejuice, and others.
The information does not have to be overwhelming. Consider them as hurdles you have to cross to reach your goal. This article has explored essential things to keep you on the path to success when starting your vape shop.