TravelIndustries That Can Benefit From Branded Canopies And Promotional...


Industries That Can Benefit From Branded Canopies And Promotional Tents

Let’s start this article with a simple question.

What is that one thing you absolutely need to spread the word about your business?

The answer is – a brand promotion tool!

What if we told you there’s a tool that can serve the dual purpose of promoting your brand and functioning as a purposeful accessory? Yes, there is in fact one such accessory and you can see it almost everywhere you look. It is the promotional tent!

From tradeshows and fundraisers to outdoor sporting events, you can find this ubiquitous accessory serving as a brand pavilion or as a zone to hang out and socialise. Over the years, printed canopy tents have become an indispensable part of brand promotion endeavours, and there’s good reason for that.      

ü  These purposeful accessories can be easily customised, meaning brand owners can have their graphics and messages printed on them – basically anything that announces their brands’ presence in the market.

ü  This becomes especially important when it comes to building brand pavilions in exhibitions. You need people to notice your presence amid all the competition.

ü  Restaurant owners can easily convert idle sidewalks and gardens into outdoor extensions of their seating areas with the help of custom pop up tents.  

ü  And, because it’s ultimately a tent, this accessory provides you all the protection you need from the elements. Printed canopy tents are made from materials that absorb the UV radiations in sunlight and keep out rain.

So, what all industries can benefit from promotional tents? Let’s have a look.

Restaurants and Cafés

Who doesn’t love to dine outside! Conversations over culinary delights become so much more exciting under the open sky. That’s the reason people are biased towards outdoor cafes and restaurants. But when the weather tries to play spoilsport, people need protection. Enter the custom tent!  

Come rain or shine, tents stand guard and shade people from the elements. A neatly designed custom pop up tent can be complemented with mellow light fixtures to create the perfect outdoor seating setup for restaurants.  And they serve as a landmark for potential customers, as well!

Retail Chains

Businesses need to keep expanding their footprint in their respective domains to thrive, and retail chains are no exception to this rule. They need to expand their customer base as well as retain existing customers. And aggressive brand promotion is the only way to achieve that.

You will see retail chains of all kinds participating in indoor and outdoor events to woo customers. The key tool they employ in all such events is the promotional tent. Why?

ü  Tents and promotional banners give them the visibility they need in crowded events.

ü  By means of interesting graphics and slogans printed on these accessories, they can get their message across to potential customers.

ü  Branded tents make for excellent hubs of interaction. Brand owners can interact with and understand their customers better in the homely atmosphere pavilion tents provide. 

ü  This is essential for the retail sector because it deals with large customer volumes, and understanding their likes and dislikes is the key to succeeding in business.

Financial Institutions

Financial institutions need to participate in outdoor events to promote their products. You can see them sponsor all sorts of activities like sports, fundraisers, corporate parties and whatnot. Customer relationship camps are part of their outreach activities too. And once more, the ubiquitous tool employed in all such endeavours is the promotional tent.

ü  Tents serve as camps for customer interaction.

ü  Bankers and financial planners are able to woo their customers with the safety and comfort tents provide.

ü  People aren’t vexed by heat, cold or untimely showers.

ü  Business talk becomes more meaningful and effective when there’s an overhead roof.

ü  Institutions don’t have to spend a small fortune building and erecting permanent shades as extensions of their offices.

ü  Tents can be easily relocated. This makes it so much easier for institutions to move closer to clients.  

The Automobile Industry

How do you get to know if a new car has been launched or if there’s been an upgrade to an existing model? Advertisements, right?

The automobile industry relies heavily on ad campaigns to reach out to customers, new and old. It is practically impossible to sell automotive products without ad campaigns, no matter how good they are. This is exactly why automobile manufacturers spend billions every year in brand promotion alone.

Auto exhibitions make for one of the major means of reaching out to customers in the automotive sector. And that one accessory, without which such exhibitions would be incomplete, is the promotional tent. 

ü  Auto exhibitions have a lot of fanfare about them, and branded tents contribute a major part of all the glitz and glamour.

ü  Swanky tents with snazzy graphics, fancy logos, bright colour schemes and glossy automobiles – that’s what auto expos are all about, aren’t they?

ü  Event tents inspire a sense of security among visitors. They can attend outdoor auto exhibitions without having to worry about the sun’s heat or rain.

ü  Brand pavilions made out of tents are used for showcasing existing and newly launched products, holding press meets and so much more.

So, you can see why custom tents are indispensable to the automobile industry.

Farmers’ Market

Farmers’ markets would be incomplete without custom tents, wouldn’t they? Buyers and sellers need a reliable shelter if and when the weather turns foul. With the help of custom printed tents, sellers can construct their tailor-made, cost-effective pavilions in outdoor venues.

Which other industries employ outdoor tents?

Theme parks employ promotional tents, banners and inflatable arches to woo visitors. Adventure sports companies also make use of these purposeful accessories. You can also see them being used in fundraisers, corporate parties and outdoor wedding ceremonies, meaning they are the go-to accessory for event planners.


Very few other accessories prove to be as versatile as the custom tent. If you are an entrepreneur, your business probably needs a tent. Before you make your purchase, make sure that you buy your accessories from reputed manufacturers only. 

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