There are many different advertising vectors and venues you can use. Billboard ads, TV ads, and even PPC or pay-per-click Google ads make up the lion’s share of advertising types for many companies. But you might also want to use advertising trucks from time to time.
Advertising trucks are essentially large semi-trailers or other trucking vehicles that have advertisements on their sides. Think of the big semis you see traveling America’s freeways with advertisements for companies! Those advertisements could be for your business with the right strategy.
Today, let’s take a look at the six best use cases for advertising trucks so you can determine whether this marketing venue is worth your time and money.
Your Target Audience Commutes Frequently
One of the best cases in which to use advertising trucks is when your target audience members frequently commute.
Say that you create a line of quality work boots plus other clothing and accessories for blue-collar workers, construction workers, contractors, and similar professionals. Those people are frequently on the road. They spend a lot of time on the freeway traveling to and from work sites and may even be around big trucks while they work if those trucks are parked around their job sites.
Therefore, advertising trucks are perfect marketing vectors for that target audience. Your construction workers or blue-collar professionals will constantly see those advertisements on the trucks they spend their days around. In this way, you can increase exposure to your brand and maximize the reach of your marketing campaign to as many targeted individuals as possible.
Your Audience Attends Outdoor Events
By the same token, if your target audience members attend frequent outdoor events, advertising trucks could be a perfect way to spread the word about your brand far and wide.
Imagine that you want to advertise to concert enthusiasts or hikers. Both of these groups attend outdoor events or spend a lot of time doing outdoor activities, like hiking, skiing, and snowboarding.
The more time someone spends outdoors, the more trucks they come into contact with, either personally or just from driving on the road. Each time they see a truck, that’s an opportunity for one of your advertisements to take the place of a competitor’s.
You Want to Spread Your Brand from Your Local Area
There’s another good time to use advertising trucks: when you want to market to people who aren’t in your local area.
Billboards, posters, and pamphlets are effective and have their places. But they can’t exactly reach people in a city in another state.
Advertising trucks, on the other hand, can reach people around the country. Those advertisements are attached to vehicles that frequently drive cross-country. Therefore, you get free advertising not only to people on the freeway but also to individuals of your target audience in other cities or states.
It’s no wonder many brands, when they are looking to scale into other geographic markets, start using advertising trucks. It’s by far the best way to advertise in the real world in many locations at once.
You Need Cost-Effective Advertising
Advertising trucks are also advantageous if your brand is new or if you don’t have a big marketing budget quite yet. Indeed, when you need cost-effective advertising, advertising trucks can be the best solution.
Using advertising trucks is typically low in terms of raw cost, though this is dependent on the region the truck goes through and how competitive your target market is. Still, it’s usually cheaper than other advertising strategies.
You Want to Improve Brand Awareness
Advertising trucks can passively bolster brand awareness simply by putting your brand’s logo and iconography out in the wider market more often. Think about it; even if you haven’t purchased an Apple product, you still know what Apple is just because you’ve seen the logo everywhere.
The same principle can apply to your brand if you use advertising trucks to make your company a ubiquitous presence in the minds of Americans.
You Need to Target Geographically
Lastly, using advertising trucks allows you to target potential consumers or converts geographically.
Once you get in contact with a trucking company, they can tell you:
- Where their trucks are headed
- How far their trucks go
Once you have this information, you can then put your advertisements on trucks strategically driving throughout certain areas, like specific states or cities. By targeting geographically, you could very well improve the efficiency of each advertisement, thereby getting a better return on your marketing investment.
At the end of the day, only you can determine stylishster whether advertising trucks are a good marketing strategy for your brand. But for many companies, advertising trucks are the perfect ways to reach out to their target audiences and maximize their brand’s awareness throughout the country. Consider using advertising trucks in the near future!