Product or brand marketing should not be the goal of content development. The overall purpose of any content marketing campaign should be to inform your audience correctly rather than to sell them something. This is a cornerstone of both inbound and digital advertising.
That’s why you should organize your content calendar around major topic categories that answer prospects’ inquiries at all stages of the buying cycle: awareness, contemplation, and purchase/decision. Consider the concerns your viewers may have and respond to them when creating a content calendar.
Here are some pointers on how to make a highly efficient content calendar:
Make a Design Template
On the internet, there are a plethora of applications that provide calendar functionality; feel free to pick whatever style you prefer. Due to the time commitment of learning new tools, your content calendar might be as straightforward as a spreadsheet.
If you’re organizing material with the rest of the company, the calendar should involve sharing it. You may make an annual template, for instance, with the free Google Sheets tool, which enables everybody involved in the content generation process to update the sheet on their computer and make remarks and suggestions.
Add Relevant Dates to the Calendar
Significant dates and deadlines might be an excellent starting point when building your content calendar with specifics. These dates don’t have to coincide with the publication of content.
Dates such as draft due dates, deadlines for producing content-related graphics, and dates for disseminating information across several channels can all be included.
Make a system of notifications or tasks so that everyone on the team knows what’s due when. This will hold everybody liable and keep them updated on the status of each piece of information in your funnel.
Understand Your Target Market
Consider what kind of impact you want your material to have. What audiences do you need to view it to have an effect? Ensure you choose terminology that your intended demographic will understand while creating content.
If you’re writing a greeting for new subscriptions, for instance, you’ll want to make sure the subject line, headline, and email copy all reflect the preferences of your new readership.
Remember that even the most creative and well-written content is only valuable if it reaches the correct audience. You will be ready to successfully monitor the effectiveness of your message if you define a target audience right away.
Keep an Eye on the Level of Participation
It’s simple to keep track of how your material performs. However, because developing and sharing information can take a long time, it’s easy to overlook this phase. Set aside some time in your schedule to assess which posts are getting the most engagement and which aren’t.
It’s critical to remember that your content calendar may vary. After all, working in government necessitates adaptability. Policies and projects are updated regularly, and deadlines are frequently rescheduled. However, if you use a specific content calendar to drive your outreach, you’ll have no trouble managing any adjustments!