Instagram, without a doubt, is fast becoming one of the most accessed social media platforms all over the world, with over 1 billion active users. Because of this, it is not surprising that businesses are now using the popular social media platform for their marketing campaigns.
As a business owner, you probably wonder how to leverage this marketing tool but have no idea how to begin. Fortunately, you can get help from a digital marketing agency that offers a wide range of services focused on helping businesses grow online using proven marketing tools and strategies, one of which is Instagram marketing.
Why Choose Instagram for Marketing?
With the high number of active users, most of which come from the young adult and middle-aged demographics, it is not surprising why many businesses are using this social media platform as one of their marketing tools.
This is where most business target audiences are spending their time, with an average of one hour per day. That time is enough for most marketers to capture the attention of an audience.
According to a recent consumer report, there are over 1 billion active Instagram users, with about 80% of these accounts following at least one business account. These statistics should be more than enough to encourage you to be on Instagram if you don’t have an account yet.
Statistics aside, the platform is still constantly evolving, and launching features such as the Feed, IG Stories, Explore, and IGTV tabs provides many ways for any business to explore and succeed. Its visual nature is also one of the key advantages Instagram has over other social media platforms. Your business will greatly benefit if your content can present your products in a visually appealing way.
So What Can a Marketing Agency Do for You?
First off, a digital marketing agency is a company that offers a wide range of services that focus on helping businesses like yours grow. They employ various proven marketing strategies on any device that can be accessed with the use of the internet.
Social media marketing is one of the many services offered by marketing agencies, and it is not just about publishing posts on your social media platforms but also the strategies you will employ in publishing your posts.
The 5 Steps
Marketing agencies don’t just dive in and start right away. Instead, they follow steps to effectively help you boost your business on Instagram, and here they are:
Set your goals
For a marketing agency to help you effectively, you must first work with them. The first step, though, is taken by you, and this is by telling them what your purpose and goals for your Instagram business account are. For example, do you want to publish your products in the hopes of selling them?
If you are selling a specific service, do you want to use Instagram as an online portfolio? You can do many things on Instagram, but the first thing you must determine is why you are on Instagram. Once this is clear to you, share it with your marketing team to see which strategy will be best for you.
Determine your audience
Your marketing agency starts working by determining your target audience based not only on the goals you have shared with them but on your business as a whole. What are you selling? What demographics will your products or services appeal to? Do you conduct local or nationwide business? Your business and your goals will determine your target audience, and your marketer will work on refining their strategy based on this.
Conduct a competitive analysis
If you have an existing account, your marketing expert will analyse your account. This analysis includes your engagements, the style of your published posts, your existing marketing strategies, and an analysis of other accounts in your industry or your competitors.
Preparing an editorial calendar
An important responsibility of a social media marketing agency is to help maintain a consistent and effective presence on Instagram. Your marketing expert accomplishes this by preparing an editorial calendar with a schedule of when to publish posts, what type of posts to publish, important events such as new product launches, and many others. By having a schedule, your marketer will help you maintain consistency, and your followers will anticipate new things from you because they know exactly when you will be posting.
Manage the growth of your account
The job of your social media marketer does not end once everything is set in place. Your social media marketer will continue to manage your account and see which strategies are working for you or not. If something is not working, they will change this strategy right away.
Does it seem like the work of social media managers is easy? It may seem that way, but it isn’t. For them, it is not just about how many likes your account will get. Instead, they measure how effective their work is by the number of conversions your Instagram posts get.