E-commerce is growing at a rapid pace. As time goes on, consumers bypass traditional buying techniques and are heading toward e-commerce platforms for all of their shopping requirements. Once your e-commerce site is up and running, it’s critical to use innovative and rewarding ways to boost sales. Product videos have recently emerged as a potential solution for improving e-commerce site performance.
The influence of visuals in eCommerce conversions cannot be overstated. Customers may only rely on pictures because they can’t physically inspect a product in an online store.
Online customers create an imaginary world in their heads by seeing product photographs or videos, and they opt to buy based on that. The visuals make the first impression.
To provide customers with the most satisfactory online shopping experience possible, businesses photograph the goods from every angle feasible, ensuring that there is no doubt in the shopper’s mind about whether or not to make the purchase.
However, product photos are no longer sufficient. They’ve grown too ordinary. Many manufacturers have begun to include product videos on their eCommerce websites to ensure that online buyers are happy with the product’s appearance and quality before making a purchase.
What exactly is a product video?
It is observed and is also quite apparent that people are more likely to remember things they visually see in an audio-video format than those that they mainly read. Marketing experts consider this fact very seriously, and therefore, they develop strategies to promote businesses, whether big or small, brands and much broader enterprises through video creation. It is known as online marketing video production.
A product video may leave a lasting impression in the consumer’s mind by employing story and metaphor, leaving the product characteristics to be experienced rather than described. When businesses need to convey information about a product fast and clearly, video is the most effective medium.
A product video is essentially a video version of a product description in which businesses attempt to educate buyers about the product, its quality, features, and advantages, among other things.
It is a kind of an explainer film that successfully illustrates the benefits of a product known as a product video. While many product films focus on the product’s characteristics, we focus on how the product alleviates the pain points that these clients may have.
What are the Benefits of Product Videos for Your Online Business?
A product video aids in the comprehension of the product by prospects. This is a video marketing method that brands use to reduce buyer uncertainties about a product.
In short, E-commerce video marketing may help you increase your sales.
Let’s take a quick look at the advantages of product videos and why they’re essential in eCommerce.
For engagement in today’s attention-scarce internet-driven economy, it is quite a task to reach out to the right customers. But when one manages to reach that ideal demographic, the next hurdle to overcome is how to turn them into potential customers and, later, actual buyers.
eCommerce video content is the straight answer to getting past that hurdle. With the rise of eCommerce in Singapore and other corners of the world, this industry is also in great need for something new like videos. Also, if you aren’t aware, several business marketing video creation applications and software are being introduced in the market. The real challenge is to find out which one not just gets the job done but gets it done in an attractive yet effortless manner.
Don’t worry because we have got you covered on this one!
The magical answer to this is Typito.
Typito offers a comprehensive collection of moving text animations and motion graphics themes. Simply drag and drop the graphics template into your movie, tweak it to match your brand, and you’re done!
Typito is a web-based movie production tool that allows users to make entertaining films using attractive text, photos, video clips, music, and more. Individual video makers, marketers, and corporations can now use Typito to improve their video marketing.
In case you are not yet convinced, the following are the prime features offered by Typito:
1. Create attractive social media advertisements
By a considerable margin, video advertisements beat photo and text ads. Convert your completed slideshows into interesting social videos.
2. Instantly share videos created for social media sites.
Make your video compatible with all formats and aspect ratios and put them in front of your target audience on social media sites. Create videos that are engaging for any social media platform. Create great Instagram stories, YouTube vlogs, birthday videos, résumé videos, and more to expand your following.
3. Customize 500+ text layouts and 100+ video templates
Choose from a variety of professionally designed templates to alter and customize. With Typito, you can make films that inspire, engage, and stand out. Create spectacular films for events, news, food vlogging, sports, travel, and more than 50 different genres.
4. Create videos that are consistent with your brand.
With video, you can create a memorable brand presence. Create films using your company’s fonts, colors, and logo. Whether you work for a tiny firm or a large corporation, make sure your movies reflect your brand consistently.
For e-commerce, the advantages of on-site video content are innumerable.
Today’s e-commerce requires product videos. They bring the brand narrative to life, keep visitors informed, assist with answering typical shopper inquiries, and, most significantly, have a good impact on the customer experience. Once customers arrive at your pages, videos may be a valuable ally in resolving their questions and concerns.
Take the following facts into consideration:
- Consumers are four times more likely to view a product video than read a product description.
- After viewing videos of items in action, 73 percent of consumers are more likely to buy them.
- Customers who view product videos are 1.9 times more likely to purchase anything online.
- When customers discover videos on an eCommerce business, their average visitor session time increases by 340 percent, and they view 127 percent more pages each shopping session.
- Watching product videos makes 52 percent of customers feel more secure about their purchases.
Best Practices for Creating Exceptional Product Videos
Let’s look at some tips and tricks on how you may make the most of the product videos that you might create for your business:
1. Describe the Situation
Explain to your consumers how buying that goodwill benefits them. Aside from the features, offering advantages to buyers creates a fantastic product video and simplifies the purchasing process.
2. Make the video as short as possible
Do not make the video longer than 4-5 minutes. An ideal product video should be no longer than one minute. Within just one minute, you should be able to deliver the information.
A short video has a better rate of engagement than a longer video.
3. Include a video on the landing page or the main page.
According to research, having a video on a landing page may increase conversions by 40% and more than 20% on a home page.
This would be ideal if you promoted a product, such as recently released arrivals.
4. Post it on all social networks.
Your product videos have the potential to generate a lot of excitement among your social media followers. For example, if you’re releasing a new product, spreading awareness about it through a product film may be pretty advantageous to your company in terms of brand recognition and product exposure.
You can also design an ad strategy and broadcast it to your target demographic to attract more potential clients.
Bonus Tip- When you utilize product video for e-commerce to highlight real-world use and many use cases for your product, you’ll convert more people to purchasers. Unboxing videos, product tours, and customer testimonial films may make the difference between a visitor checking out your competitors first and a visitor buying right away.
Keep in mind that your goal is to design videos for e-commerce that appeal to the masses and increase conversions by using product videos. These pro techniques can help you make more successful, attention-grabbing videos to expand your audience and sell more things, whether you’re an established e-commerce shop or a rookie.
Consumers nowadays are astute, and a printed list of a product’s features and benefits is sometimes insufficient. Using leading business video creation software such as Typito not only makes it simple to produce convincing product films for social media, but it also allows you to build product videos for e-commerce and embed movies to enhance the amount of time visitors spend on your product pages and increase conversions.