Labeling your products is a crucial step in product packaging, and choosing the right material for labeling can make or break the success of your product. It’s important to consider factors such as visual appeal, durability, cost-effectiveness, and more when ordering custom labels.
In this guide, we will provide six practical tips for selecting the best material for labeling that will help you create successful products with lasting appeal. These tips will ensure that you select the perfect label material every time. Let’s get started!
1. Think about how you want to use your labels
Thinking about how you intend to use your labels before making any decisions is key to ensuring that you select the right material for labeling. This first step should include carefully evaluating what purpose the labels will serve, such as providing branding, informational text, directions for use, and more.
2. Consider the environment your products will be stored in
It’s essential to consider where and how your products will be stored over time. This includes factors such as humidity levels, temperature fluctuations, sunlight exposure, rain or snowfall, etc. Depending on the conditions that your products will be stored in, you may need to select a vinyl material over a paper label or vice versa.
3. Determine how long you want your labels to last
When selecting the right label material for your product packaging, consider how long you want your labels to last and hold up over time. Evaluating factors such as adhesive strength, temperature and humidity resistance, and other durability considerations can help you determine what type of material is best for your needs.
4. Choose a material that will be visually appealing and represents your brand
Labeling materials come in various effects, textures, and finishes. Choose a material that will be visually appealing and represent your brand in the most effective way. Your labels should enhance the overall look of your product packaging while still accurately conveying the message or branding you want customers to see. You can find out more about the best label materials in this article.
5. Pick a material that fits your budget
Obviously, we need to consider both the cost of the materials and any associated set-up or printing fees that may be involved. Creating labels with a low budget often requires doing some research and comparing prices from different suppliers. Your goal should be to find a label material that fits your budget while still providing a high-quality product.
6. Order samples before making a decision
Before committing to purchasing any label materials, it’s important to order samples and evaluate them in person. This will allow you to get a better idea of the quality and texture of the material, as well as how it looks printed with your designs or branding. Ordering samples is a great way to make sure you’re selecting the right material for your product packaging before investing any money.
By following these six tips, you can be sure to select the right label material every time. Evaluating factors such as cost-effectiveness, durability, visual appeal, and more will ensure that you create successful products with lasting appeal. With the right material for labeling, your product packaging will be sure to stand out from the rest. If you already know which material you need, have a look here and find some design inspiration.