Throughout the past few years, businesses have become more aware of the value that can be added to their brand through custom-printed tape. You may give your product’s packaging a more unique and easily recognizable appearance by utilizing printed tape, which will also assist in leaving a powerful and long-lasting impact on your target audience.
But other than that, how else might it benefit your company? In this piece, we will investigate how using custom-printed tape can contribute to the expansion of your brand.
Differentiate yourself from the others
If you want your company to stand out from the crowd, the printed tape is a great way to do it. Customers are more likely to return to a business that has a logo and brand design that they recognize and find consistent. It makes your business look more polished and demonstrates your attention to detail and concern for how your firm is presented. Customers will have more faith in your company and its offerings as a result of this.
Tailor-made tape can reveal any attempts at manipulation
The custom tape has the additional benefit of being tamper-evident. Anyone trying to take the contents would have to reseal the box, as printed tape that has been tampered with is immediately detectable. This wouldn’t be as noticeable with regular tape, but if you use custom tape, they won’t be able to replace it and will seem tampered with. Customized tamper-evident tape provides more convincing proof of any attempted tampering during transit. Overall, the custom-printed tape can assist your business to be assured that their packages were not tampered with in transit.
Improves package safety by another layer
Many companies lack the resources of larger ones and hence cannot afford to replace lost or stolen items, making secure shipping very crucial to their success. When sending valuable and rare Pops to customers, most companies place a premium on secure packaging. Wrapping a box in custom washi tape instead of standard transparent tape makes it far more evident if someone has attempted to tamper with it or steal its contents. An extra layer of protection is provided by the 2.5 mils heavy-duty polypropylene tape used for each package.
Inspires loyalty in one’s clientele.
What is the one thing you can do to ensure repeat business from your current clientele? Make the unwrapping process something special that the recipient will never forget. As we discussed in a prior post, the unpacking experience refers to the sensation a consumer feels when they finally get their hands on that long-awaited present. If you want your consumers to look forward to earning your packages, you might consider using distinctive packaging materials, customized notes, samples, freebies, and of course, bespoke packing tape, all of which will impress them.
Having custom-printed tape made is a great way to impress your consumers with the competence of your organization and the care you take in providing a quality product or service. You took the time to label the item correctly and secure the goods should leave a positive impression on the customer and inspire trust in your business and its offerings.