How ToHow To Get An Idea For New Company Name

How To Get An Idea For New Company Name


The process aimed at developing a company name, trademarks or brand requires a special approach. Apparently, nothing is complicated, as it’s just a word that anyone can come with that . However, not everything is so simple, as there are a lot of “pitfalls”.

For instance, you may have come up with the name “World of Carpets,” but it flips out that anyone else has already registered it, the domains are already taken, and it is not possible to register the name as a a legal business entity or trademark for the similar causes: it is not original and is already in use by many other companies.

The Nice Classification requires that the name be distinctive, at the very least, within your class (Classification of international  goods and services, each type of product or activity has its own class, the name must be distinctive in a particular section and a particular region). In this article, we will talk about ways to come up with a unique and memorable company name. The Turbologo online generator will help you do this in just a few minutes.

Ways To Come Up With A Company Name

Signs of a good name

First of all, you need to understand what criteria the “name” of your brand should meet.

So a good name would:

  • Be distinctive. The intended audience should have a positive perception of the name. Tiny names are recommended since they are simpler to recall. Somehow, bigger names and names composed of two or three words also have a possibility of success if they are simple to understand and read. Patent-free titles are majorly to have longer titles.
  • Be distinct. The name must be registrable as a trademark or business name. This step is necessary from then the name needs to be registered as a trademark to prevent issues with competitors.
  • Do not arouse unfavourable feelings. The target audience may react negatively to a name that implies something nasty or dismissive, so keep that in mind while choosing a name. Make sure the name makes sense in various languages to avoid negative connotations;
  • Be concise. Ease of readability, ease of perception is important. Avoid complex amalgamation of letters, preferably the harmonious presence of consonants and vowels. If you can dictate the name over the phone to your friends or acquaintances and they do not reply with “How, how?” ”, Then everything is fine with the name.

How To Form A Name?

So, the most interesting  ways to accomplish this task are:

  1. Descriptive – describe or indicate the field of activity. We see these names all over the place. Often, they occur in small abbreviations, consisting of the first letters of several words. These options describe well what the company does, they give the target audience a direct answer. The problem, however, is that this type of name formation is common, so finding a short and memorable name will be challenging.
  2. Empirical – it is necessary to reflect the advantages of the brand, that is, to encrypt your strengths or pros in the name, it could be “delivery speed” or “environmental friendliness” of the product.
  3. Fantasy – fictitious names, neologisms. Global brands often use this method in order to make their names unique and short, even if they have no significance or are incomprehensible to the majority of consumers. By using our name generator, you can input syllables that will be calculated among themselves to create such a name.

Once you’ve chosen a convenient method, you can start creating a suitable name for your company. The Turbologo online generator will help you with this.

That’s all! We wish prosperity to your business!

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