Considering the importance of finding the right keywords for your Amazon listing, it is essential that you know about these rookie mistakes and actively avoid them.
There are various ways in which Amazon retailers can boost their listing visibility and generate more income from potential buyers. These include applying the keywords that best reflect the interests and intentions of the target audience.
If you manage to sneak in the right terms to describe the products for sale, you stand a higher chance of converting shoppers.
However, deciding which keywords to use and which not to is no easy task. When confronted with so many choices available, you need to keep a cool head and conduct comprehensive Amazon keyword research instead of using your gut feelings.
If you are a newbie in Amazon marketing and would like to know the most common pitfalls in this aspect, let’s have a look at the article below.
1. You do not use supporting apps and websites
Long gone are the days when you do not know where to start with your quest for suitable keywords. Now, with the help of the Internet, you can find multiple third-party websites that provide valuable insights regarding the performance of almost all keywords used on Amazon. To find more information about importance of branding, you should try How to win Buy Box on Amazon for Amazon sales.
A quick look at Jungle Scout or Workstream, and you will have tons of information available within minutes. Not only do you get a general idea about which keywords are trendy and viral at the moment, but you can also have a detailed number as to their frequency, their clickthrough-rate, and products that employ their usage.
And the best part? Some of these extensions allow you to access their database without paying a single dime!
If you overlook the helping hand of these tools, you will find it much more difficult trying to come up with sufficient keywords on your own. Imagine the time, money, and effort that otherwise could have been saved should you choose to take advantage of these websites in the first place.
2. You fail to include long-tail keywords
Some inexperienced retailers shun long-tail keywords, since they fear that no customer would look for such a specific phrase. The truth is, some customers are very specific in their requests, as they know exactly what to look for when they turn on Amazon.
When presented with such a golden opportunity, you must infiltrate this niche market immediately. This is when long-tail keywords come in handy. By detailing the price range, conditions, color, and other vital specifications of the product, your listing is more likely to reach out to those intending on buying it.
Needless to say, if an eager shopper wanting to have a “secondhand black female winter jacket” happens to stumble upon a web page that sells the exact item using the exact term, they would jump at the offer right away.
3. You pay too much attention to the volume
Admittedly, volume is among the most obvious indicators of how effective keywords are. But it does not necessarily mean that you should opt for the highest volume keywords only.
First of all, these keywords tend to come at an exorbitant price, which exceeds the budget of an average seller. They are usually reserved for official brand stores, which are more than willing to pay handsomely.
Secondly, some keywords are searched regularly, but they have little to do with your line of products. For example, you cannot use “Nintendo” as a primary keyword based on it belonging to the top ten most popular keywords alone.
You have to evaluate your products, assess whether the brand image ties in with the word, and determine if the estimated revenue will balance out the bidding costs. Blindly using common keywords for the sake of their frequency is not a wise nor economical choice.
4. You ignore search intent
Not all keywords share the same purposes when being shown on Amazon. Some are designed to elicit shopping behaviors from customers. Some are purely for acquiring information. Some are to lead shoppers to another landing page.
Understanding the difference in the intent behind a certain term and phrase enables you to pick out the word that best fits your listing’s intent, thus increasing the clickthrough rate substantially.
If you focus solely on the surface meaning of the keywords, you are not likely to craft a message that wins the hearts of your target audience.
5. You forget about backend keywords
As backend keywords are not visible to the eyes, it is tempting to discard them entirely. However, Amazon’s algorithms still take them into consideration when calculating the ranking for products.
Hence, you should spend a bit of extra time finding out which keywords are not urgent enough to appear on the front page but are useful nevertheless.
These include misspellings of your primary and secondary keywords, variations, names of similar products, names of brands providing the same items, etc.
6. You have no idea what keywords your competitors are ranking for
Competitor analysis plays an important role in the Amazon business, especially when it involves keywords. When confronted with the problem of attracting new customers, which terms and phrases are your rivals using to complete the task? Are these keywords delivering decent performance, or do they fail to tap in with the target audience?
Answering these questions would save you a considerable amount of time and money, as you do not have to repeat the strategies that have proven to be ineffective. At the same time, feel free to take advantage of keywords that have done their job.
Whether it is for your Amazon SEO or Amazon PPC campaign, performing exhaustive keyword research is an irreplaceable component for success.
If you do not know yet where to begin, which steps to take, and how to apply keywords the right way, visit www.olifantdigital.com now and explore the tutorials from the top experts. The chance to change your business is in your hands!