LinkedIn PR shared that video is the fastest-growing content on the platform. On top of that, they affirmed that video, among all content formats, also drives conversations and conversions. Thus, it makes perfect sense to curate special video ads for this professional platform. You can market your brand to B2Bs and B2Cs for better results. Try and visit this website to see how you can easily create content using an online video editor. If you still feel unsure about how to start, this guide is for you! This article dives into everything about clickable LinkedIn video ads. Check out cool ideas and best practices so you can readily upload video ads with ease.
Leverage LinkedIn to Generate Leads and Boost Conversion Rates
Before diving into using your video editor and setting up your videos as an ad, you must learn more about why LinkedIn rocks. Remember, this platform has been running native video ads since 2018, with these kinds of posts garnering 20x more shares than other materials. On top of that, video campaigns generate view rates at a whopping 50%. So now is indeed the perfect time to get your ad campaigns up and running.
Apart from these impressive stats, this platform provides an interesting avenue for video advertisers? Why? Because the majority of their registered users happen to be business professionals. People who actively post and participate in this platform already have a business on their minds. And with perfectly curated ads using an online video editor, you can do the following:
- Reach them effectively
- Build better brand awareness
- Showcase that you are a thought leader
- Generate more leads
- Expand audience base
- Boost conversion rates with warm leads
Steps Involved in Setting Up a Clickable LinkedIn Video
Setting up and posting your video ads on LinkedIn needs a few more steps than just sharing an organic video. To help you out, check out this mini rundown, allowing you to enjoy running video ads on LinkedIn. Check out these steps:
Step 1: Create an Account
The first thing you need to do is create an account with an online video editor to facilitate the creative process. From there, you must also set up your LinkedIn profile to gain appropriate permissions. Additionally, make sure you make the correct input for your billing information. In order to run any ads, your company page must be associated with the correct account.
Step 2: Start the Video Ad Campaign
You must head to the LinkedIn Campaign Manager to begin any sort of ad campaign for this platform. Then, click on the tab that says the “create campaign” button to get you started. From here, you can start customizing your campaign for optimal results.
Step 3: Curate Unique Campaign Details
After initially starting and setting up the campaign, now is the time to work on the campaign details. You must figure out what you truly want. The platform provides all the details you need to execute this correctly. For best results, think of the following components:
1. Set Up Objectives
Choose a goal so you can maximize your content and the effects of your online video editor. Do you want to increase awareness and get more followers plus engagement? Want more people to flock to your website? Get your messages in front of more people? Capture more prospects and increase sales? You must be clear on what you want to create the best video ads.
2. Consider the Audience
Fight the temptation to show the ad to everyone. Apart from being more expensive, that’s ineffective too. Defining a target audience will be better. You can define them using several LinkedIn Suggestions like:
- Job experience
- Industry or nature of business
Don’t forget to pay attention to the “Forecasted Results” at the box on the right. As your audience base grows, this shall automatically readjust, providing the results you can expect.
3. Select Ad Format
Though you know that you want a video ad, you will still find many different types of videos. For example, you’ve got job ads, moving carousel image ads, product how-to videos, explainers, behind-the-scenes, etc. Choose a variant that suits your objectives, then tweak everything with your online video editor.
4. Set the Budget and Schedule
Choose both elements so you can set up an effective video ad. You have several choices when it comes to setting this up. For example, you can do it daily, wherein a certain amount is set every day based on your selected range. You must also set the schedule, date range, and bid type. When you are finished, click the save button to finish setting up your ad.
Step 4: Let Creative Juices Flow and Make the Ad
Create your ads with an online video editor. This is easy because you can use different templates, fonts, special effects, and stickers. Once you’re done, you can click the “Create a New Ad” campaign on the platform.
From there, just upload the video you created with an online video editor. Don’t forget to add details and information about your video. Use a cool thumbnail and catchy title. Include your destination URL plus CTA. Once you’ve finalized everything, just press the “create” tab, and you can begin sharing your video ad.
Important LinkedIn Video Best Practices to Remember
For the best results, you must keep the platform’s video ad specs in mind. Doing so ensures your video ads look stunning with no warping or distortion. You must keep these specs when creating your work using an online video editor. The full comprehensive specs are here. But the general pointers to remember must include the following:
- Video Length: Video ads must be at least 3 seconds long and not exceed 30 minutes.
- Aspect Ratio: The platform supports both horizontal and square videos with the following rations, 4:3, 16:9, and 1:1.
- File Format: Work only with MP4 files with AAC or MEG4 Audio
Now that you know how to set up your LinkedIn Video ad, remember to keep it short. The most successful video ads are usually 20 seconds or less. Though sharing a link to your site works, going native by uploading the video directly to the platform will boost reach. Most of all, the majority of viewers scroll through the feed with the sound off. So use your online video editor to add text and imagery to get your message across even when it’s silent.